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FINE

Projektart

Campaign

Datum

2019

Standort

BBDO Proximity Düsseldorf

JUNIOR ART DIRECTOR
Welcome to the club! We crafted the "Turning Heads" campaign for FINE cigarettes in Ivory Coast to capture that electric, pre-party feeling of transforming from ordinary to absolutely extraordinary. After weeks of soaking up the local fashion, culture, and nightlife, I locked in the visual baseline by sketching the KVs and curating the mood boards. But the real highlight? Guiding the project straight through the live shoot and post-production was an incredible first experience, resulting in a bold campaign that undeniably left a mark.

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