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Die Ab-Lack-Prämie
Project type
Award Idea
Date
2023
Location
Scholz & Friends Düsseldorf
We all have drawers full of old paint tins we never use but can't throw away. This idea turns outdoor advertising into collection points where passersby can dispose of their "paint corpses" directly into the advertisement itself.
In return, they receive discount codes for new plantPRO paint sets. Environmental responsibility meets smart marketing – turning household headaches into brand loyalty, one old tin at a time.
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