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Die Ab-Lack-Prämie

Project type

Award Idea

Date

2023

Location

Scholz & Friends Düsseldorf

We all have drawers full of old paint tins we never use but can't throw away. This idea turns outdoor advertising into collection points where passersby can dispose of their "paint corpses" directly into the advertisement itself.

In return, they receive discount codes for new plantPRO paint sets. Environmental responsibility meets smart marketing – turning household headaches into brand loyalty, one old tin at a time.

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