Putto Putover

Putti have long served as decorative sculptures in public spaces and churches. The issue? They are depicted naked and represent gods of love—a troubling symbol in the context of child abuse.
Because of that we want to get active with a bold statement and dress these naked cherubs and giving abused victims a voice.

At international tourist hotspots (e.g., Palace of Versailles), we outfit putti with oversized shirts featuring printed QR codes. When scanned, the putto comes to life through augmented reality, moving and speaking. Each putto shares the true story of a victim of sexual abuse.

Potential partners may be Armed Angels and Innocence in Danger.

Unfortunately this idea wasn't realised because at the exact same time, independently of each other, a very similar idea at Scholz & Friends Berlin was prepared as a case for Cannes Lion. It was too late to merge both ideas. The basically similar idea won several awards just like New York Festivals (Gold) // Cannes Lions (Bronze) // Effie Germany (Bronze) // The Best Agency (Gold) // London International Awards (Silber & 3x Gold)
https://www.s-f.family/case-unsilence-the-violence/