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Thinking The Filter Bigger

Project type

Award Idea

Date

2023

Location

Scholz & Friends Düsseldorf

AEG's advanced filtration expertise isn't just about cleaner clothes – it's about cleaner waterways too. This bold idea transforms the Rhine into Europe's largest washing machine demonstration, installing massive AEG filters at key pollution points to tackle 192 million microplastic particles flowing into the North Sea annually.

Environmental activism with a twist: when you're already the expert at filtering out the nasties, why not think bigger?

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